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Gitanes had a long-standing partnership with the Equipe Ligier team. Following the acquisition of the Matra Formula One team's assets, Ligier entered Formula One in 1976 with a Matra V12-powered car, and won the 1977 Swedish Grand Prix with Jacques Laffite. This is generally considered to have been the first all-French victory in the Formula One World Championship.

In total the team won 8 races, got 47 podiums and earned 373 points during their partnership with Gitanes. In 1996, the sister company Gauloises became the new sponsor, ending a partnership that lasted 19 years.

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