AGV

AGV was founded in 1947 by Amisano Gino (1920–2009). The company name is the initials for Amisano Gino Valenza, Amisano's name and Valenza (Italy), the place the company was based. The AGV logo is the initials in a helmet shape, in the colors of the Italian flag.

AGV initially made leather seats and motorcycle saddles, adding leather motorcycle helmets a year later. Helmet production came to the fore for AGV when they started making fiberglass helmets in 1954. This was when AGV began making sponsorship deals with motorcycle racers including Kenny Roberts, Barry Sheene, Johnny Cecotto, Steve Baker, Angel Nieto, Giacomo Agostini, and Valentino Rossi.

In 1958 AGV began hanging advertising banners around the most-photographed track bends. An early example of product placement in movies was 1968's A Place for Lovers by De Sica.

AGV began sponsoring Formula One drivers such as Niki Lauda, Emerson Fittipaldi, Keke Rosberg, and Nelson Piquet in the early seventies. Valentino Rossi was made an honorary president of the company in 2008.