BMW R80 G/S - PARIS-DAKAR - Mug
BMW had been active in motorcycle competition understanding the “Win on Sunday, sell on Monday” principle that motorcycles that earn their street cred in competition automatically get a dose of buyer attractiveness at the same time.
The BMW’s with their reputation for reliability were already a typical choice for motorcycle adventurers and the second Paris Dakar Rally in 1980 had seen Frenchman “Fenouil” (real name Jean-Claude Morellet) ride a BMW to a fifth place finish. With the R80 G/S aimed squarely at the motorcycle adventurer what better proof of the pudding could there be than to win the Paris Dakar?
For 1981, the year of the R80 G/S public debut, BMW prepared works motorcycles for the Paris Dakar: the bikes being prepared by specialist HPN in Bavaria. The effort paid off and Hubert Auriol rode a works BMW to victory while Jean-Claude Morellet finished in fourth place and privateer German policeman Bernard Neimer came in seventh. It was enough for the motorcycle public to take notice and sales of the R80 G/S rose upwards in a most management satisfying way.
For the 1984 Paris-Dakar things only got better with Belgian rider Gaston Rahier taking first place and Hubert Auriol in a respectable second. It was such a nice result that BMW decided to create a “Dakar” production model.
• Ceramic
• 11 oz mug dimensions: 3.79″ (9.6 cm) in height, 3.25″ (8.3 cm) in diameter
• 15 oz mug dimensions: 4.69″ (11.9 cm) in height, 3.35″ (8.5 cm) in diameter
• Dishwasher and microwave safe
• Blank product sourced from China
The BMW’s with their reputation for reliability were already a typical choice for motorcycle adventurers and the second Paris Dakar Rally in 1980 had seen Frenchman “Fenouil” (real name Jean-Claude Morellet) ride a BMW to a fifth place finish. With the R80 G/S aimed squarely at the motorcycle adventurer what better proof of the pudding could there be than to win the Paris Dakar?
For 1981, the year of the R80 G/S public debut, BMW prepared works motorcycles for the Paris Dakar: the bikes being prepared by specialist HPN in Bavaria. The effort paid off and Hubert Auriol rode a works BMW to victory while Jean-Claude Morellet finished in fourth place and privateer German policeman Bernard Neimer came in seventh. It was enough for the motorcycle public to take notice and sales of the R80 G/S rose upwards in a most management satisfying way.
For the 1984 Paris-Dakar things only got better with Belgian rider Gaston Rahier taking first place and Hubert Auriol in a respectable second. It was such a nice result that BMW decided to create a “Dakar” production model.
• Ceramic
• 11 oz mug dimensions: 3.79″ (9.6 cm) in height, 3.25″ (8.3 cm) in diameter
• 15 oz mug dimensions: 4.69″ (11.9 cm) in height, 3.35″ (8.5 cm) in diameter
• Dishwasher and microwave safe
• Blank product sourced from China